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How to Make Your Food Truck Stand Out

Change is an inevitable occurrence, but the one thing that is constant is love — the love for food. Food is something we crave, savor, and require on a daily basis. Another thing that has become a necessity is convenience. Fortunately, food trucks provide both of those things. At Executive Auto Salon, we specialize in custom-built food trucks for those in the mobile dining industry. Our team is skilled in both interior and exterior bodywork, so if you envision it, we bring it to life.

Operating a mobile dining business takes a lot of hard work and dedication, but having an attractive exterior makes all the difference. Here are three ways to make your mobile food truck stand out:

Vibrant Colors

When branding your food truck, color is of great importance. Choosing the right color is vital for creating a strong and positive image. No one turns their head for a dull, monochromatic food truck. Trucks that use vibrant colors to represent their brand are the ones that catch the eyes of surrounding onlookers. Our team can enhance your food truck by creating an appealing exterior that will surely make your food truck stand out in a crowd. Don’t forget these key components on your truck that will let customers know you’re here to stay:


A Creative Menu

People often get creative when it comes to their food truck menu. Just as it’s important to provide a uniquely delicious food selection, it’s also beneficial to design a creative menu for customers to read. While there is no right or wrong way to represent your food on a menu, there are certainly ways that work better than others. It’s important to keep your menu design fresh, original, and profitable. Having a menu that is visually appealing certainly adds a sense of curiosity in the eyes of your customer, leading them to think, “If their menu looks this good, I wonder what their food tastes like!”

Offer Great Customer Service

There’s no denying the effects customer service can have on a business. Particularly in the food industry, customer service is of great importance. A server that is unattentive can be reason enough for someone never return to an establishment. When you run a food truck, it’s important to treat your customers just as you would if you were serving them in a sit-down restaurant. People remember you when they’re treated with kindness, warmth, and respect. If you want your food truck to stand out, treating your customers like family will surely keep them coming back.

We cater to those looking for food truck builders in Philadelphia and the surrounding areas. For more information on how we can help turn your food truck into an eye-catching set of wheels, contact us at 215-289-1500.

Meals & Wheels: 3 Reasons Why Investing in a Food Truck is Right for You

With accessibility and convenience being indispensable to just about everyone nowadays, on-the-go dining options have been in high demand. In addition to convenience, having a versatile menu is what brings people of all ages to the lines of mobile food trucks day after day. Entrepreneurs across the globe have discovered the opportunity to generate profit from this growing industry, making it an ideal option for supplemental income. With a customized food truck, you can bring your business venture to life.

Do you want to bring your dream of owning a food truck to fruition? Our team at Executive Auto Salon are experts at converting ordinary trucks into serviceable mobile dining businesses. We understand the requirements that go into starting your own business; however, with the right investment, the payout will be well worth it. Find out why this industry is right for you:

Invest & Make Money

If you’re passionate about food but don’t want to deal with the overhead of running your own establishment, open a food truck as an alternative to operating a sit-down restaurant. With the rising popularity of food truck vendors at college campuses, music and art festivals, and on city street corners, an increasing number of people have been getting started in this lucrative industry. The desire for on-the-go options causes people to line up at the first sight of a food truck. With quick, convenient options in high demand, and with start-up costs being a fraction of a brick and mortar restaurant, you’re likely to see a return on investment within no time.

Love Your Work

It’s important to invest in a career that not only brings you sufficient income, but that you also enjoy doing. If you love food and the service industry, starting a food truck business might just be the right career path for you. Owning your own food truck will allow you to create a schedule that works around your life so that you can manage your daily priorities while making time for doing what you love.

Explore the Country

Not only are they prevalent on busy city streets, but many food trucks have become so popular that they’re continually approached to attend nationwide events throughout the year, such as major festivals and concerts. Many food truck owners also travel across the country if their menu is highly sought-after, which further expands their customer base. Traveling is just one of the exciting benefits that you’ll experience from such a diverse, fast-paced industry.

The ability to make money while doing what you love and traveling the country is just one of the many benefits associated with the growing mobile dining industry. At Executive Auto Salon, not only do we customize food trucks, but we also excel in auto body repair, restoration, and car painting in Philadelphia, PA. For more information on how we can turn your vehicle into a quality mobile dining business, call us today at 215-289-1500. For questions and inquiries, fill out our contact form and let us bring you one step closer to owning your own food truck.