Custom built food trucks are popping up across the globe, but like all restaurants, many do not succeed. There are many reasons attributed to this sad fact. Check out the below lists of 7 things that all custom food trucks should be doing…
1 – Perfect Your Signature Dishes – None of the below elements matter if your product is not your focal point. Your signature meals should be memorable, delectable, and easy enough to eat on the go. You don’t need an extensive menu, but you do need a couple of unforgettable dishes.
2 – Picking the Right Vehicle & Addressing Any Issues Immediately – Although we specialize in detailing and auto body work, we have many connections in the mobile food truck industry. Before buying a truck, it’s good to know which engine, transmission, and suspension will fit your company’s needs. This helps you evaluate your investment to know how much (if any) extra work will be needed to restore the truck to working condition. Executive Auto Salon will evaluate your new purchase and make sure it’s ready to pass inspection.
3 – Interior Design – The kitchen area should be organized, sanitized, and strategically laid out to maximize the cook’s space and minimize the customer’s wait time.
4 – Safety First – Or fourth on this list, but all of these steps are crucial. Executive Auto Salon will provide a mechanical inspection before building your food truck. We do a 200-point safety inspection and identify areas that need to be improved before we build your vehicle. This ensures longevity and reduces costs (repairs, fines, etc.) down the road.
5 – Upgrade & Evolve – See what’s working and what’s not. If one of your items is a hot seller, remix it. Make an alternative version. Maybe a new flavor. If something is not popular, don’t be afraid to remove it from the menu. Also, try to have at least one vegetarian option on the menu.
6 – Beautify Your Business – Branding is key. Stand out. The mobile food truck industry is saturated, and you need a vibrant, bold design that people can recognize. This is our bread & butter.
(This truck is Mucho Bueno! One of the many examples from the Executive Auto Salon portfolio.)
7 – Spread The Word – Be social. Keep your Facebook, Twitter, YouTube, and Instagram pages active. Targeting the right demographic in ads is critical when getting your business off the ground. Once people try your product and enjoy it, the reputation spreads organically. Hence why your product should always be the most important part of your endeavor!
BONUS – Oh, and of course don’t forget to go through all the legal processes to get licensed and approved by the local government agencies who will be you! Without these, you are toast (not the good kind.)
Contact us for assistance in your exciting adventure. We have the expertise, experience, and skills to take your mobile food biz to the next level! For more details on these services we offer; click HERE to view our online food truck brochure.
– Executive Auto Salon – 215.289.1500 – http://www.executiveautosalon.com/ –